General Trade

General Trade is a key channel for brands to garner market share. It is the most apt channel for end to end customer engagement providing high brand experience. This channel has been deemed as one of the most promising for capturing market share for brands. Key requirements for this channel is retail footprints & reach in order to improvise the customer experience and make it more reachable to end consumer

Promoter Outlets

Promoter
outlets
  • Multi Brand Outlets
  • Branded Retail
  • Large Format Retail
Non Promoter
outlets
  • Champion Outlets
  • Metro & Non Metro Outlets
  • Shop Boy Scheme

Non-Promoter Outlets

Non-Promoter Outlets

Non Promoter
outlets
  • Champion Outlets
  • Metro & Non Metro Outlets
  • Shop Boy Scheme

Digilife Benefits

GTM – Field Force

  • Dedicated Sales Teams
  • Beat Plan & PJP based working
  • Sales Force Automation tool with Geo tagging

GTM – Point of Sales

  • Outlet-share mapping
  • Competition Activity tracking – real time
  • Voice of Retailer
  • Display / Market Activity capture

Value Added Services

  • Route Training
  • Cashless Incentive Disbursements
  • Soft-skill & Tech training’s
  • Reverse Logistics
  • Promoter Management

GTM – Partner Support

  • Partner & FOS Training
  • Voice of Partner
  • Regular Balance Confirmation & NCC
  • Commercial & Credit due diligence
BusinessModel Business Model
Hub & Spoke; Promoter & Retail Management
Architecture Sales Architecture
Geo Based : 4 Regions, 19 Branches, 680+ Districts
Enablement & Support Enablement & Support
Central Surveillance; BI Analytics & Partner Management Tool
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