Organized Trade

Organized trade in India currently account of 12-15% of the total retail segment and one of the most important channels which provides high customer experience. Organized trade provides consumers with the choice of best in class product experience

OT-Core Strategy

OT–Core
Strategy

Customer focused strategy

  • Key Account Management
  • Geo Fulfillment
  • Hub & Spoke account management model
  • Dedicated Inventory
  • Direct Store Deliveries
  • 100% On time deliveries
Industry
Challenges

Challenge or Issue

  • Localized Delivery Model for each of the locations
  • Qualified professionals to handle Organized trade
  • Under penetrated market with limited reach to tier 2 & 3 towns
  • Supply chain: A key hindrance
  • Price war between different retail chains to garner grater market share
  • Chanel Conflicts between GT & OT in terms of margins etc.
  • Shortage of Promoters and inefficient promoter management

Industry Challenges

Industry Challenges

Industry
Challenges

Challenge or Issue

  • Localized Delivery Model for each of the locations
  • Qualified professionals to handle Organized trade
  • Under penetrated market with limited reach to tier 2 & 3 towns
  • Supply chain: A key hindrance
  • Price war between different retail chains to garner grater market share
  • Chanel Conflicts between GT & OT in terms of margins etc.
  • Shortage of Promoters and inefficient promoter management

HCLI Aligned Capability

HCLI Aligned
Capability

Customer driven initiatives

  • Warehouses at all the locations for 24hr deliveries with a pick pack & Go model; Delivering Unit shipments
  • Campus Hired business professionals to handle key stores & Accounts
  • Country wise Outbound logistics and delivery with 97% within 24 hrs. & 100% On time
  • Real time price Hygiene monitoring with channel specific model wise distribution capability
  • Ready scale up to cater to around 20% growth of Organized Trade

Digilife Benefits

Product

  • Devices & Tabs across India

Partner

  • Direct Delivery
  • Partner Led Delivery Model

Execution

  • Store level KAE; 10-12 Stores/KAE
  • Unique KAM for each unique account

Product

  • Devices & Tabs across India
BusinessModel Business Model
Geo tagged dedicated account managers for specific brands
Architecture Sales Architecture
Promoter Model with hub & spoke model
Enablement & Support Enablement & Support
Automated reporting BI & Analytics tools catering to key customers
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